CREATIVE
STRATEGY
Pretty doesn’t pay the bills, But process DOES.
LISTEN/
LEARN
Find out who the audience is, and why the care about the product.
Company : CEDR HR SOLUTIONS
Asset Type : E-Book (gated content)This companies holiday campaigns were their last lead capture opportunity of the year. Researching the most common HR questions that spike in search volume during the holiday season lead to the “why”
Brief / build
Turn learnings into direction.
Company : Leather Archive & Museum
Asset Type : Meta AdsAn organizations evergreen campaigns needed new assets. The “why” was translated into hooks with ad inspo from different high performance categories.
test / measure
Try more than one idea, and let the numbers decide.
Company : Xtreme Xperience
Asset Type : Meta AdsA brand collab pop-up shop.This is were creativity meets data. North star KPI’s that determine creative success will vary based on goal, platform, medium, etc. Let the creativity compete because numbers never lie.
